Marketing Education is a two-year program designed to prepare students who have an occupational objective in the field of business, marketing, management, and entrepreneurship. Students in their junior year will develop and implement strategies and techniques across Marketing Applications along with Digital Marketing and Social Media Management. Senior marketing students will advance and reinforce marketing knowledge learned in their junior year by further exploring Management Principles and create their own business in Strategic Entrepreneurship.

The senior year will culminate in a capstone project requiring students to create their own business plan and present it to local business leaders, community members, parents, educators, and other students. Local business leaders and Marketing Alumni will act as mentors and resources for this project. The senior year is also cooperative combining related classroom instruction and coordinated Work-Based Learning. Students are required to work in the business community, which provides practical application of the classroom theory. Technology, employability skills, leadership and communication skills will be incorporated in classroom activities throughout the Marketing Program.

Students enrolled in the Marketing Program will also participate in the Career Technical Student Organization DECA where students will apply course content to real-world business problems and situations through various activities and competitions. For more information on DECA, please visit [deca.org](https://www.deca.org/), or follow [@ClayDECA](https://twitter.com/claydeca?lang=en) on Twitter (X) or @Clay.DECA on Instagram.

Graduates pursuing marketing careers are strongly encouraged to attend a college or university to major in business, marketing, management, entrepreneurship, or sales. Graduates may also follow marketing careers after high school by directly entering the workforce or following a path of entrepreneurship.

**For more information:**

**Advisor:** Miss Kathryn Seguin
**Advisor Email:** kseguin@oregoncs.org


Marketing Education/DECA

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TikTok: @ClayHSMarketing

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